We all know that most traffic (80% or even more) comes from indoors and most of it goes through Wi-Fi (another 80%). This means that cellular is not doing very well indoors, which is something we experience all the time. Yet, reliable data on how bad indoor coverage is has been hard to get.
Luke Kehoe, Lead Analyst at Ookla, has embarked on a project to measure indoor connectivity accurately and has done so in London, Berlin and New York. In this Sparring Partners, we discuss the methodology, the results and the implications of the research. Not surprisingly, the results confirm that, yes, indoor coverage is poor, but possibly even poorer than we (or at least I) would have guessed. It is not a name-and-shame exercise though (spoiler: London does not come out too well), because the reasons and the distribution of bad indoor coverage vary across locations and reveal a diverse set of challenges and ways to deal with them.
But I won’t say more. This is a discussion packed with new information and food for thought, so watch or listen to it.
You can watch the video of this podcast on Sparring Partners on Substack
Read Luke’s article on his preliminary results here.
