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Increased complexity is the price to pay for the impressive performance of 5G. But this complexity gives operators an unprecedented opportunity to optimize their network performance in real time and extract the benefits that the new technology offers. AI and machine learning (ML) are fundamental tools for network optimization and automation. The report discusses why we need AI and ML now, the benefits they offer, but also the challenges they pose, as operators, enterprises and vendors start to add AI and ML to their processes.