Can we monetize network resources in new ways?

Monetization has proven increasingly elusive, even as our dependence on connectivity grows and service performance and reliability continue to improve. Most operators monetization strategies have yielded modest results, with ARPUs declining or remaining stagnant across most markets.

Per Kangru at VIAVI Solutions believes we need to think about monetization in a new way. Which network assets hold untapped monetization potential? How can operators unlock their value? How can higher network efficiency support monetization efforts?

But it is not just about thinking; it is also about acting. Per suggests new paths to monetization, including:

§  Can operators use anonymized subscriber data for geospatial, ad-tech and other use cases?

§  Can telco infrastructure intelligence secure and protect physical network assets?

§  How can time- and location-based predictive analytics help manage traffic more efficiently based on priority?