Sparring Partners | Can we monetize network resources in new ways?

Monetization has become an elusive target despite our increased reliance on connectivity, and the improved performance and reliability of service. Most monetization strategies that operators have tried have delivered slim results and, in most markets, ARPUs continue to fall or stay flat.

Per Kangru at VIAVI Solutions believes we need to think about monetization in a new way. What new assets can operators monetize? How can they monetize them differently? How does network efficiency help monetization efforts?

But it is not just about thinking; it is also about acting. Per suggests new paths to monetization that include:

• Network data on anonymized subscriber behaviors for geospatial use cases and ad-tech
• Telco infrastructure intelligence to protect physical assets
• Time- and location-based predictive capacity for priority access or background high-volume traffic