Service monetization in cloud-native, digitalized networks

Rakuten Mobile has taken a markedly different approach from other mobile operators, and this stems from being part of a larger group, Rakuten, with a broader approach to the services and relationship with its customers.

Udai Kanukolanu, Chief Revenue Officer at Rakuten Symphony, tells us how Rakuten DNA defined an innovative and disruptive approach to monetization and network efficiency, and how Rakuten Symphony helps operators adopt new approaches to monetization that leverage what Rakuten Mobile has learned.

What we talked about:

• Mobile operators as technology companies
• How automation, simplification, avoiding duplication and programmability lower costs and increase network efficiency
• Monetization through the lens of lifetime customer relationship and low customer acquisition costs
• Leveraging trust, brand, customer loyalty and stickiness, and subscriber data in the monetization strategy
• How operators can find their own transformation path and navigate through the journey