Sparring Partners | Commercializing APIs – How to take them to the next level

As networks need to establish a closer integration within a growing ecosystem of connected consumers and industries, APIs are back as a crucial tool to enable improved services and user experience to unlock new revenue opportunities.

Monetizing APIs requires more than exposure of network functionality. In this conversation with Ron Porter, Head of 5G, Network & OSS Product Marketing at Amdocs and Enri-K Salazar, Product Line Management Lead API Commercialization Platform at Amdocs, we talk about how, to achieve meaningful traction in this market, operators need to productize and commercialize APIs as they would any other business line, and choose wisely their roadmap and how to reach out to their application partners.

Key discussion points:

• Establishing a solid foundation for APIs: NaaS automation, dynamic charging, and an E2E commercial strategy
• The role of network orchestration in the delivery of commercially successful APIs
• Managing consent oversight and complexity in data governance in APIs
• Essential role of charging and pricing agility in optimizing API monetization
• Expanding customer reach by syndicating APIs to multiple commercial sales channels, such as hyperscalers, aggregators and marketplaces